Vestige Marketing foray into Africa with the launch of operations in Ghana

Local direct selling company Vestige Marketing Pvt Ltd on Wednesday announced its foray into the African market with the launch of its operations in Ghana. The company will offer a range of health and wellness products across its health supplements, personal care, home care and oral care categories in the initial phase, Vestige Marketing said in a statement. ”We believe that direct selling is one of the key ways to empower the economic empowerment of Africa’s burgeoning population and can benefit a country like Ghana… We are excited to begin our journey in Africa, starting with Ghana,” Vestige Marketing said Managing Director Gautam Bali. Direct selling opens up job opportunities for women and youth – two of the biggest demographics in a young nation like Ghana – and helps them achieve financial independence, he added. The company said it plans to expand its international footprint and expand its network in Asia and Africa by 2025. Currently, it operates in South Asia and the Middle East, including Bahrain, Saudi Arabia, United Arab Emirates, Nepal and Bangladesh. “Vestige also plans to launch its business in Southeast Asian markets like Thailand and the Philippines in the near future,” the statement said.

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