TROOP – Award-Winning Meeting Management Platform Announces $ 8 Million Series A Funding


LONDON–(COMMERCIAL THREAD) – TROOP, the startup that makes it easy to organize in-person meetings for everyone, today announced an $ 8 million Series A investment round to accelerate the success of its meeting management platform. The announcement was made during the Business Travel Show Europe (booth # BTSE222).

The cycle was led by Madrona Venture Group (United States); other investors in the cycle were Epic Ventures (US), Conexo (ES), All Iron (ES), Plug and Play (US), Travel Tech 1 – Top Seed Labs (ES) and Founders Factory (UK -United). The cycle has also been supported by leaders in the travel industry, including Trivago founder Rolf Schromgens; former Egencia president Rob Greyber; former Uber COO, Barney Harford; and former SAP Concur presidents, Jim Lucier and Mike Eberhard. The company was incorporated in the United States as part of the financing.

TROOP has transformed what was historically a highly manual and time-consuming process into a self-service platform that optimizes location and schedule choices, based on company CO2 goals, schedule, location participants’ homes and other purposes. TROOP quickly and easily presents a menu of location options for in-person group meetings. Meeting planners can use the dashboard to visualize and aggregate data to make quick, informed decisions on group travel and collaborate with colleagues and attendees. The funds will be used to develop the booking and spending functionality to provide a truly end-to-end service.

Launched before the pandemic, TROOP has continued to see its activity increase as remote teams come together for in-person sessions and business travel resumes.

“When we launched TROOP, we decided to do things differently. Instead of optimizing sales for the travel industry, we assessed the needs of a company’s business travel manager. They need ease of use, location data, optimization capability for a wide range of goals including sustainability, expense, and schedule. And above all the ability to collaborate with colleagues. As we expand the platform to include deep integrations with bookings and spend, TROOP will enable an entirely new and disruptive approach to business travel, ”said Dennis Vilovic, co-CEO of TROOP.

Founded in 2017 by co-CEOs Dennis Vilovic and Leonard Cremer, TROOP’s mission is to make it easy for everyone to organize a meeting. Vilovic and Cremer, who are based in Madrid (Spain) and Johannesburg (South Africa) respectively, launched the company with the aim of providing a data-driven, easy-to-use, enjoyable and efficient meeting management tool for planning and booking small or large meetings, in companies of any size and geography.

“Often the meeting planner is the only person working with the data, our vision of TROOP changes that. We integrate a collaborative approach into the meeting planning workflow focused on saving time and money, ”said Leonard Cremer, CTO and Co-CEO of TROOP.

“As businesses around the world embrace a distributed working model, the need for groups to come together increases. Planning, booking, and organizing meetings should be easy, whether it’s a 5-person meeting in a corporate office, a hybrid meeting where some attendees travel while others don’t. don’t, or a large conference in traditional venues. TROOP is a cloud-native platform that seamlessly integrates with modern communication services as well as travel-related content required to host successful events, ”said Steve Singh. “TROOP’s approach is truly innovative and has the potential to radically change the way companies manage and plan group meetings.

Singh, who is also an investor and chairman of Spotnana and Center, will join the TROOP board and serve as chairman.

According to Dr Javier González-Soria and Ignacio Macías, general partners of Travel Tech 1, the leading venture capitalist in TROOP, “TROOP was not only able to continue to grow its sales and pipeline, but also significantly improved the technology. with new very interesting developments that will allow them to achieve exponential growth.


TROOP is the only platform on the market that makes it easy to organize face-to-face meetings for anyone who mitigates risk, cuts costs and lowers the carbon footprint.

TROOP is a platform that benefits all organizations of all sizes involved in hosting meetings, large and small, by removing all the manual work that currently takes place to bring together pricing and availability and then supercharging it with durability and safety data and more. . TROOP was well received and received the Techsyvania Startup Avanache award and the ACTE Tech Studio award from the Global Summit and Corporate Lodging Forum. For more information, please visit

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