The Challenges of Raising Capital for Business Owners in the Femtech Industry


Julia Slanina is the founder and CEO of Treehouse Medical, which strives to empower women and women’s health issues through femtech Software. Treehouse Medical does this by creating a digital healthcare management platform designed to help allied maternal healthcare providers support their clients through an accessible and innovative community.

Treehouse Medical works with clinics, independent practitioners, agencies and healthcare networks interested in providing their network of clients with an integrative technology solution for the maternal-fetal and early childhood community.

The femtech space is booming and supporting women’s health through technology. Treehouse Medical’s mission is to tackle some of the world’s most significant health issues, starting with creating a leading-edge care management solution for the maternal health community.

As it stands, raising capital for a femtech company in North America is difficult. The majority of investors are men, and often when presented with a femtech idea, the response is usually unease and a lack of interest or commitment.

Women have a significant impact on the economy and supporting women’s health has an impact on health care and strain on health care systems. When a woman thrives after childbirth, it benefits the economy as a whole.

Women need investors who are ready to see the benefits of investing in femtech technologies. When women’s health is good, there are fewer pregnancy-related complications. When women’s health is at the forefront, the economy is more robust, with less strain on the health care system.

Two major challenges are occurring in femtech and must be addressed:

More light on a growing industry

Femtech is a new industry that is growing but still has a long way to go. Talking about the birthing process and making sure women get the support they need through proper health care is a priority in North America. While maternal support is prevalent in femtech, other issues related to women’s health, such as cancer and mental health, require special attention.

The importance of having female investors in the room

The more female investors in the room, the more funding will go to women-based businesses. Unfortunately only 2.3% of venture capital went to women in 2020. Since men are the primary investors for companies raising funds, the options for women may be limited. Almost 90% of investment decision makers are men. Therefore, transmitting the needs of women and unleashing the full potential of the femtech market is a great challenge.

The main thing is that femtech is expected to reach $ 60 billion by 2027. However, although investors are more interested in femtech, the industry remains underinvested. Women continually fight for equality, which includes equal rights to health care. On average, women represent 49% of the world’s population and deserve equal access to world-class health care. Investing in femtech companies is essential for the economy.

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