Southern Glazer’s Wine & Spirits Strengthens Supplier Management Capabilities | National company


MIAMI & DALLAS – (BUSINESS WIRE) – October 4, 2021–

Southern Glazer’s Wine & Spirits (Southern Glazer’s) – the world’s leading distributor of alcoholic beverages – today announced two key appointments for its new National Supplier Development and Marketing (SDM) organization.

Effective October 1, 2021, Mark Chaplin has been promoted to Senior Vice President, Sales and Marketing, reporting directly to Gene Sullivan, Director of Sales and Marketing. In addition to his current responsibilities, Mr. Chaplin will now assume the leadership role of the Southern Glazer Supplier Management team, which currently serves as national brand managers for key strategic suppliers. In its leadership role, this vendor-centric team will be responsible for driving growth beyond the industry by working directly with strategic vendors and Southern Glazer’s regional, state, national and functional support teams.

Also effective October 1, 2021, Zachary Poelma has been promoted to Senior Vice President, Supplier Strategy, reporting directly to Mr. Sullivan. In his expanded role, Mr. Poelma will work hand-in-hand with Mr. Chaplin on integrating a vendor-centric approach into a team of talented professionals including vendor strategy, insights and more. supplier support functions.

Gene Sullivan, Director of Sales and Marketing, said, “I am very pleased that Mark Chaplin has taken on the additional responsibility of leading our new Supplier Development and Marketing organization. Mark is a proven leader with a collaborative approach and has achieved solid results while driving change in each of his previous roles. He brings a supplier-centric mindset and in-depth knowledge of how to drive effective sales growth for Southern Glazer’s supplier partners.

Sullivan went on to say, “Zach Poelma has a strong track record of success at Southern Glazer while working in a number of strategic and analytical roles. Improving value for our supplier partners and internal teams is something Zach has always achieved and will be essential for this new role.

Senior Vice President Sales and Marketing Mark Chaplin

Most recently, Mark Chaplin was Vice President, Sales and Marketing. In this role, Mr. Chaplin worked directly with Gene Sullivan to support excellence in sales execution and interacted closely with strategic suppliers and client partners. Prior to this appointment, he was Director of Sales and Business Operations for the Eastern Region, where he contributed to several key strategic initiatives, including managing Eastern Region forecasting and planning, restructuring from the road to market and program management. Mr. Chaplin’s work experience prior to Southern Glazer includes positions with Gallo Sales Company, Merrill Lynch, Grant Thornton and Morgan Stanley Smith Barney. Mark Chaplin received his Masters of Business Administration from the University of Miami. He is also a graduate of Southern Glazer’s Exceptional Leaders Program (ELP).

“The new SDM team will focus on over-delivery on creating enhanced value, supporting our strategic supplier partners,” said Mr. Chaplin. “The wine and spirits market has evolved considerably over the past five years since we created our Supplier Management Business Development (SMBD) function during the SGWS merger. Since then, Southern Glazer’s has made significant investments in its go-to-market strategy, and now is a good time to align this business function to reflect these changes. We need to ensure that we grow our supplier management teams to best position our suppliers to succeed in this new landscape, leveraging our cutting edge knowledge and our Supplier 360 Planning processes.

Senior Vice President Supplier Strategy Zach Poelma

Zach Poelma has held several strategic and analytical roles of increasing responsibility since joining Southern Glazer’s in 2011. He most recently served as Senior Vice President, Supplier Strategy and Business Development, where he oversaw the Supplier Insights teams. and Strategy, while leading supplier expansion initiatives and collaborating with regional and national teams. In addition to his time at Southern Glazer’s, Mr. Poelma has also held corporate and financial positions for Procter & Gamble, Dannon and UBS. He received a Bachelor of Science degree from the United States Naval Academy and an MBA from the Stern School of Business at NYU. He is also a graduate of Southern Glazer’s Preeminent Leadership Program, in partnership with the Harvard Business School of Executive Education.

“I look forward to working alongside Mark in his new role,” added Poelma. “Through the efforts of our extended teams, we will achieve the goals of our supplier partners by fostering greater accountability, as well as more robust business efficiency, using the SG Proof digital platform, which provides analytics and insights. peak. “

About Southern Glazer’s Wine & Spirits

Southern Glazer’s Wine & Spirits is the world’s leading distributor of alcoholic beverages and is proud to be a multigenerational family business. The Company operates in 44 US states, the District of Columbia and Canada. Southern Glazer’s urges all retail customers and adult consumers to responsibly market, sell, serve and enjoy its products. For more information, visit Follow us on Twitter and Instagram @sgwinespirits and on Facebook at

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CONTACT: Southern Glazer’s Wine and Spirits, LLC

Cindy haas

Vice-President, Communications and CSR

Office: (305) 625-4171, ext. 1166

Mobile: (786) 498-7640



Jennifer hanlon

Manager, Communications and CSR

Office: (305) 625-4171, ext. 1534

Mobile: 305-898-9982




SOURCE: Wines and Spirits of Southern Glazer

Copyright Business Wire 2021.

PUB: 04/10/2021 11:00 a.m. / DISC: 04/10/2021 11:02 a.m.

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