Apple files figurative marks for “Apple has a plan” … to make every product carbon neutral by 2030

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(Click on the image to enlarge it considerably)

In April, Apple made a new commitment that by 2030, every Apple product in the world will be carbon neutral. From design to manufacturing, shipping, use and recycling. They posted a promotional video about it as featured below. This week, the US Patent and Trademark Office released figurative mark nominations for “Apple has a plan. “

Two figurative trademark filings for “Apple has a plan”.

(Official figurative mark: click on the image to enlarge)

3 x Apple TM Filing for Figurative TM for Apple has a Plan

Apple trademark registration serial number 97056986 has been filed under the international classes 040 which covers “recycling” and 041 which covers “the organization and conduct of educational conferences and trainings on environmental protection, energy efficiency, renewable energies, recycling , reduction and elimination of carbon emissions, reduction of emissions and reduction of waste; business education and training services. “

Apple trademark registration serial number 97056841 has been filed under international classes 035, 036 and 042 as shown below:

Class 035: ” Business Management ; business consultancy services; providing business, consumer and trade information over computer networks and global communications networks; retail store services, namely, providing an exchange and redemption program for used consumer electronics; retail store services featuring computer, electronic and entertainment products, telecommunications devices, mobile phones, portable digital electronic devices and other consumer electronics, software and accessories, peripherals, parts and carrying cases for these products, provided via the Internet and other computers, electronic devices and communication networks; arranging and conducting of business conferences on environmental protection, energy efficiency, renewable energies, recycling, reduction and elimination of carbon emissions, reduction of emissions and reduction of waste; organization and conducting of professional networking programs for businesses; political advocacy to promote the protection of the environment by companies. “

Class 036: “Financial advice, advice and management; investment management; charitable fundraising services. “

Class 042: ‘Computer hardware and software consultancy services; scientific research and development; provision of scientific and technological consultancy and advisory services in the fields of environmental protection, energy efficiency, renewable energies, recycling, reduction and elimination of carbon emissions, emission reduction and waste reduction; research services in the fields of environmental protection, energy efficiency, renewable energies, recycling, reduction and elimination of carbon emissions, reduction of emissions and reduction of waste ; provision of scientific and technological information in the fields of environmental protection, energy efficiency, renewable energies, recycling, reduction and elimination of carbon emissions, reduction of emissions and reduction of waste. “

The image below is taken from Apple’s video, illustrating its “brand name” used in the market. Although their marketing has added a green leaf, the trademark filing does not cover any particular color palette.

4 - Apple has a plan

It should be noted that the international trademark classes under which Apple registers its trademarks are important, as the trademark registration will only protect the classes that were identified in their original application. In a legal battle, the originally filed classes could make or break a legal case.

11. Trade marks and designs bar

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