50 Cent says people are more ruthless in business than on the streets. Here are his tips for dealing with it.


Curtis James Jackson III, better known as 50 Cent, is a rapper, actor, producer and entrepreneur whose rag-to-rich story is arguably the greatest in hip-hop history.

Jackson was born and raised in the Southern Jamaica neighborhood of Queens, New York, at the height of the 1980s crack epidemic. He was raised without a father and his mother was murdered while he was born. was only 8 years old. Jackson started dealing drugs at the age of 12 and at 19 he was arrested, charged and convicted of possession of crack, heroin and firearms.

After his early release, he focused on music, began writing rap songs, and secured a recording contract with Jam Master Jay. Jackson eventually signed a recording deal with Columbia Records but was dropped by the label after being shot nine times in 2000. He survived the assassination attempt, but rather than backing down, he released a bevy of records denouncing his enemies.

Jackson pioneered the mixtape as a promotional tool, and his tireless work ethic, fierce delivery, gritty style, and melodic hooks ultimately caught the ears of Dr Dre and Eminem. He signed a recording contract with Shady-Aftermath in 2002 and released his first album, Get rich or die trying, in 2003.

The album went platinum nine times, and Rolling stone included it in his list of the greatest albums of all time, writing that Jackson was the first rapper to “sell a million.” [units] for every time he got shot. His albums have sold 30 million units since. For many this would have been the pinnacle, but for Jackson his success as a musician was just the beginning.

Resourceful at heart, he teamed up with Glacéau, the parent company of VitaminWater, and launched Formula 50. His minority stake earned him $ 100 million when the company was sold to Coca-Cola for 4. $ 1 billion in 2007, according to Forbes. His pace has not slowed down since.

In late 2018, Jackson signed a long-term partnership with Starz worth an estimated $ 150 million, and since then he’s been executive producer, director and co-star in Power, the number show on Starz and the second most popular premium cable show at the time of its release.

He now has over 20 film and television projects lined up, including a role in The Expendables, in which he will star alongside Jason Statham, Sylvester Stallone and Megan Fox. And this Sunday, September 26, his show BMF will premiere on Starz.

I have followed Jackson’s career since I was a child, so I had the chance to speak with 50 cents for 50 minutes and find out what it took for him to survive on the streets, rise above his rivals and succeed in the business world. Read on for a quick rundown of a few key takeaways, or watch the full interview below. It will be the best 50 minute investment you will ever make, trust me.

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